Mind Genomics is the systematic study of mind-types (concept - response segments) through experimental design.
Mind Genomics is modeled on the emerging science of genomics and the technology of informatics. The goal is to better understand how people react to ideas in a formal and structured way, using the principles of stimulus-response (from experimental psychology), conjoint analysis (from consumer research and statistics), Internet-based testing (from marketing research) and multiple tests to identify patterns of mind-sets (patterned after genomics). This formal approach can then be used to construct new, innovative ideas in business.
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