Document Library
| Name | Description |
 | Founding a New Science: Mind Genomics | MOSKOWITZ, H., GOFMAN, A., BECKLEY, J., and ASHMAN, H. 2006. Founding A New Science: Mind Genomics. Journal of Sensory Studies, 21(3): 266-307. |
| Using High-Level Consumer-Research Methods to Create a Tool-Driven Guidebook and Database for Product Development and Marketing | MOSKOWITZ, H., GOFMAN, A., and BECKLEY, J. 2006. Using High-Level Consumer-Research Methods to Create a Tool-Driven Guidebook and Database for Product Development and Marketing. Journal of Sensory Studies, 21(1):54-100. |
| Isomorphic Permuted Experimental Designs and Their Application in Conjoint Analysis | GOFMAN, A., MOSKOWITZ, H. (2010). Isomorphic Permuted Experimental Designs and Their Application in Conjoint Analysis. Journal of Sensory Studies, 25(1): 127-145. (DOI: 10.1111/j.1745-459X.2009.00258.x) |
| Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking | GOFMAN, A., MOSKOWITZ, H., FYRBJORK, J., MOSKOWITZ, D., AND METS, T. (2009). Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking. The Open Food Science Journal, 3: 66-78. |
| Effective and Confident Communications in the Midst of a Major Crisis: An Experiment in the Pharmaceutical Context | MOSKOWITZ, H., RABINO, S., GOFMAN, A., AND MOSKOWITZ, D. (2007). Effective and Confident Communications in the Midst of a Major Crisis: An Experiment in the Pharmaceutical Context. International Journal of Pharmaceutical and Healthcare Marketing, 1(4): 318-348. |
| Consumer Driven Multivariate Landing Page Optimization: Overview, Issues and Outlook | GOFMAN, A. (2007). Consumer Driven Multivariate Landing Page Optimization: Overview, Issues and Outlook. The IPSI BgD Transactions on Internet Research, 3(2): 7-9. |
| Bare Market: Uncover Algebra of the Stock Market Mind | MOSKOWITZ, H., AND GOFMAN, A. (2006). Bare Market: Uncover Algebra of the Stock Market Mind. Marketing Research, 18(3):8-14. |
| Integrating Science into Web Design: Consumer Driven Website Optimization | GOFMAN, A., MOSKOWITZ, H., AND METS, T. (2009). Integrating Science into Web Design: Consumer Driven Website Optimization. The Journal of Consumer Marketing, 26(4): 286-298 |
| ACCELERATING STRUCTURED CONSUMER-DRIVEN PACKAGE DESIGN | Gofman, A., Moskowitz, H., and Mets, T. 2010. Accelerating Structured Consumer-Driven Package Design. The Journal of Consumer Marketing, 27(2): 157-168. |
| Emergent Scenarios, Synergies, And Suppressions Uncovered within Conjoint Analysis | GOFMAN, A. (2006). Emergent Scenarios, Synergies, And Suppressions Uncovered within Conjoint Analysis. Journal of Sensory Studies, 21(4): 373-414. |
| Developing New Corporate Understanding of an Existing Product | Gofman, A., Moskowitz, H., and Mets, T. (2009). Developing New Corporate Understanding of an Existing Product. The Journal of Product & Brand Management, 18(2): 84-94. (2010 Emerald Outstanding Paper Award) |
| Structured Experimentation in Package Design | Gofman, A., and Moskowitz, H. (2009). Structured Experimentation in Package Design. Wharton School Publishing, http://www.whartonsp.com/articles/article.asp?p=1334083&seqNum=5, April 20, 2009 (accessed April 27, 2009) |
| Steps towards a consumer-driven innovation machine for ‘ordinary’ product categories in their later lifecycle stages | Gofman, A., and Moskowitz, H. (2009). Steps towards a consumer-driven innovation machine for ‘ordinary’ product categories in their later lifecycle stages. International Journal of Technology Management, 45(3/4): 349-363. |
| Role of Corporate Leadership and Innovation Claims in Consumer Perception of Premium Products | Gofman, A., Bevolo, M. and Moskowitz, H. 2009. Role of Corporate Leadership and Innovation Claims in Consumer Perception of Premium Products. International Journal of Innovation Management. 13(4): 655-691 |
| Decoding Consumer Perceptions of Premium Products with Rule Developing Experimentation | Gofman, A., Moskowitz, H., Bevolo, M., and Mets, T. 2010. Decoding Consumer Perceptions of Premium Products with Rule Developing Experimentation. The Journal of Consumer Marketing, 27(5): 425-436. DOI: 10.1108/07363761011063321 |
|
|