Document Library
| Name | Description |
 | Founding a New Science: Mind Genomics | MOSKOWITZ, H., GOFMAN, A., BECKLEY, J., and ASHMAN, H. 2006. Founding A New Science: Mind Genomics. Journal of Sensory Studies, 21(3): 266-307. |
| Using High-Level Consumer-Research Methods to Create a Tool-Driven Guidebook and Database for Product Development and Marketing | MOSKOWITZ, H., GOFMAN, A., and BECKLEY, J. 2006. Using High-Level Consumer-Research Methods to Create a Tool-Driven Guidebook and Database for Product Development and Marketing. Journal of Sensory Studies, 21(1):54-100. |
| Isomorphic Permuted Experimental Designs and Their Application in Conjoint Analysis | GOFMAN, A., MOSKOWITZ, H. (2010). Isomorphic Permuted Experimental Designs and Their Application in Conjoint Analysis. Journal of Sensory Studies, 25(1): 127-145. (DOI: 10.1111/j.1745-459X.2009.00258.x) |
| Improving Customers Targeting with Short Intervention Testing (pre-print) | GOFMAN, A., MOSKOWITZ, H. (2010). Improving Customers Targeting with Short Intervention Testing. International Journal of Innovation Management, Vol. 14, Issue 3 (pre-print) |
| Emergent Scenarios, Synergies, And Suppressions Uncovered within Conjoint Analysis | GOFMAN, A. (2006). Emergent Scenarios, Synergies, And Suppressions Uncovered within Conjoint Analysis. Journal of Sensory Studies, 21(4): 373-414. |
| Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking | GOFMAN, A., MOSKOWITZ, H., FYRBJORK, J., MOSKOWITZ, D., AND METS, T. (2009). Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking. The Open Food Science Journal, 3: 66-78. |
| Effective and Confident Communications in the Midst of a Major Crisis: An Experiment in the Pharmaceutical Context | MOSKOWITZ, H., RABINO, S., GOFMAN, A., AND MOSKOWITZ, D. (2007). Effective and Confident Communications in the Midst of a Major Crisis: An Experiment in the Pharmaceutical Context. International Journal of Pharmaceutical and Healthcare Marketing, 1(4): 318-348. |
| Consumer Driven Multivariate Landing Page Optimization: Overview, Issues and Outlook | GOFMAN, A. (2007). Consumer Driven Multivariate Landing Page Optimization: Overview, Issues and Outlook. The IPSI BgD Transactions on Internet Research, 3(2): 7-9. |
| Bare Market: Uncover Algebra of the Stock Market Mind | MOSKOWITZ, H., AND GOFMAN, A. (2006). Bare Market: Uncover Algebra of the Stock Market Mind. Marketing Research, 18(3):8-14. |
| Integrating Science into Web Design: Consumer Driven Website Optimization | GOFMAN, A., MOSKOWITZ, H., AND METS, T. (2009). Integrating Science into Web Design: Consumer Driven Website Optimization. The Journal of Consumer Marketing, 26(4): 286-298 |
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