Practical Applications: Marketplace
|
This is a market place for vendors, universities and other entities offering products and services built utilizing Mind Genomics. Contact us if you'd like your information to be placed here.
|
Tools of Mind Genomics
What is IdeaMap.Net?
- A decision-making tool to understand the mind of the consumer, using experimental design.
- Reveals motivating "hot buttons" for consumers in products and services.
- Can be used for testing the impact of messaging, benefits, value propositions, pricing, competitive intelligence and new product development.
- Streamlined self-authoring setup and execution process.
- Generates clear, actionable insight into what specific messages drive consumer behavior.
- Powerful methodological foundation that runs automatically, without the need for deep statistical knowledge.
- IdeaMap.Net shows the driving power of each concept element, for the total panel, for user- defined subgroups and for behavioral clusters (i.e. so-called latent).
Read moare about Ideamap.NET here.
|
it! Ventures™
The greatest enemy to innovation is time. It`s become harder and harder to stay "one-step-ahead" of the consumer; anticipating their next craving or demand. Even with the most efficient research tools, time is needed to compile results and adapt them to your organization. By then, the market may have shifted and the consumers may have already moved on to the next big thing. What`s needed are precompiled databases of multiple studies focused on many different aspects of your products and industry, which track shifting preferences over time.
it! Databases bring everything in the world of research to an entirely new level. It! uses the power of primary research, with a powerful, state-of-the-art research tool, executed in-depth for specific categories, applied to an integrated set of 20-40 different related products or services for a single database.
The It! approach generates one integrated, easy-to-create, easy-to-use, mega-database. Each database represents 20 to 40 IdeaMap.Net - based studies already compiled, saving you months of time and hundreds of thousands of dollars. The study comprises a cross-sectional and tracking system that reveals what specifics about the products, services and communications drive consumer interest.
Read more about it! databases here.
|
InnovAidOnline™
Open Source Innovation
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages. This system is a powerful foundation study (database) that reveals the "algebra of a customer`s mind" for dozens of topics. It`s designed to identify new actionable ideas and "hot buttons" to jump-start the innovation process. Beyond the tested elements valuable innovative ideas were gathered from consumers by including 3-4 problem scenario questions that force the respondents to open their minds to new challenges and think outside the box.
Read more about InnovAidOnline™ here.
|
|
