Mind Genomics

Systematic study of mind-types through experimental design

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InnovAidOnline™

Open Source Innovation

InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.  This system is a powerful foundation study (database) that reveals the "algebra of a customer`s mind" for dozens of topics.  It`s designed to identify new actionable ideas and "hot buttons" to jump-start the innovation process.  Beyond the tested elements valuable innovative ideas were gathered from consumers by including 3-4 problem scenario questions that force the respondents to open their minds to new challenges and think outside the box.


What You'll Learn

  • Product Development-What to include, and what to avoid
  • Jump Start The Innovation Process-Creating innovative ideas by combining "hot buttons" from different topics according to emerging trends
  • Opportunity Discovery-What newly emerging segments exist
  • Find innovative gaps-Create new products that excite customers and fill their new needs.

Benefits

  • Output is clear and actionable
  • Based on globally recognized IdeaMap.Net Technology
  • Return on Investment -Cost-effective solution that saves time and money!
  • Keep your competitive edge.

 

Sample Topics from The InnovAid Data Base:

Food category

Beverage category

Lifestyle category

    Bagels
    Baked beans
    Bread - low carb
    Cake mixes
    Candy
    Canned soups
    Cheese cake

    Beer
    Chocolate milk
    Coffee
    Colas
    Diet fruit soda
    Energy drinks
    Flavored milk

    Airlines
    Bagel stores
    Beachside restaurant
    Business conferences
    College Restaurant
    Cruises
    Culinary


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