it! Databases
The greatest enemy to innovation is time. It`s become harder and harder to stay "one-step-ahead" of the consumer; anticipating their next craving or demand. Even with the most efficient research tools, time is needed to compile results and adapt them to your organization. By then, the market may have shifted and the consumers may have already moved on to the next big thing. What`s needed are precompiled databases of multiple studies focused on many different aspects of your products and industry, which track shifting preferences over time.
it! Databases bring everything in the world of research to an entirely new level. It! uses the power of primary research, with a powerful, state-of-the-art research tool, executed in-depth for specific categories, applied to an integrated set of 20-40 different related products or services for a single database.
The It! approach generates one integrated, easy-to-create, easy-to-use, mega-database. Each database represents 20 to 40 IdeaMap.Net - based studies already compiled, saving you months of time and hundreds of thousands of dollars. The study comprises a cross-sectional and tracking system that reveals what specifics about the products, services and communications drive consumer interest.
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Harness the benefits of the IdeaMap.Net technology:
- Identify the features and messages in a product or service category that drive interest,
- Compare these features and messages across different but related product categories,
- Divide people by their profile of attitudes, for finer-grained analysis
- Segment consumers on the basis of the pattern of features or communications that interest them (often generating new opportunities that were not originally considered)
- Deconstruct the entire competitive array today, providing a unique form of competitive intelligence that identifies what is being communicated, and how strong the communications are to the consumer.
Meta-analyses within each database of related studies reveal newly emerging trends, so you can react with your products and messaging before the market demands it.
it! Database Content
- Each industry database contains between 20 and 40 compiled studies, based on MJI`s IdeaMap.Net decision-based technology.
- Every individual study tested consumer preference levels of 36 elements. This means the databases contain between 720 and 1440 elements!
- Each of the 36 concept elements has a raison d`etre, such as product feature, emotional benefit, brand name, usage, loyalty, etc.
- Given the standardized format of the individual studies, you can compare one product within a database to another within the same database to gauge consumer preferences for possible product / feature combinations (i.e. hamburgers, French fries and milk)
- Each study also contains the same classification questionnaire at the conclusion of the study; thereby allowing you to capture preferences by demographic and psychographic groups.
- With a subscription, you are empowered to pull the data elements of the IT! Databases and combine those with your specific products to test, learn and measure the likelihood of success in the marketplace.
Available IT! Databases
- Crave It! - Foods (Eurocrave, US, TeenCrave)
- Drink It! - Beverages
- Healthy You! - Nutritious and Functional Foods
- Protect It! - Insurance
- Give It! - Not-For-Profit Sector
- Buy It! - Retail Purchasing Situations
- Deal With It! - Social Policy of Anxiety Provoking Issues (i.e. war, catastrophes, terrorism)
With the increasing competition in the industrial world and with the plethora of communications targeted at consumers and the trade alike, it is important to have a tool to break through the clutter and create an ongoing, cost-effective system that propels you ahead of the customer demand curve.
Why go through the time and expense of running many individual studies when you can rely on our 25 years of experience reflected in the world`s most robust databases of consumer "insight".
The work is already done. You just need to let us know how we can help you create new opportunities!
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