What is IdeaMap.Net?
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A decision-making tool to understand the mind of the consumer, using experimental design.
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Reveals motivating "hot buttons" for consumers in products and services.
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Can be used for testing the impact of messaging, benefits, value propositions, pricing, competitive intelligence and new product development.
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Streamlined self-authoring setup and execution process.
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Generates clear, actionable insight into what specific messages drive consumer behavior Powerful methodological foundation that runs automatically, without the need for deep statistical knowledge.
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IdeaMap.Net shows the driving power of each concept element, for the total panel, for user- defined subgroups and for behavioral clusters (i.e. so-called latent).
Advantages of IdeaMap
- Systematic exploration of alternatives.
- A unique methodology co-developed with Wharton School of Business.
- Faster than traditional concept research with robust results.
- Individual regression models.
- Flexible modeling structure.
- Self-authored - you are in control:
- Significantly less expensive than focus groups with greater number of respondents
- "Live" results change as respondents participate
- Automatic subgroup analysis
- Automated reporting is clear, robust, actionable
Read more about Ideamap.NET:
Who Should Use IdeaMap.Net?
Benefits of IdeaMap.Net
Methodology
or take a tour.
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